Squidoo Secrets #2b - Easy to find lenses with long tail titles

This is part 2 of Secret #2 - make your lens easy to find.

Have you heard of the "long tail" yet?

Basically, the long tail means searches that are longer than 3 or 4
keywords. Your lens benefits from long tail searches if you have a
great title.

The title is the very first thing you create when you make a lens,
so chances are your title is no longer appropriate for what your
lens has developed into.

As you add more modules to your lens, be sure to revise your lens
title to fit the whole picture.

Also, your title is one of the key pieces of your page that are
picked up by search engines.

As you visit a lens, notice how the title of the overall window is
"Whatever Your Title is On Squidoo". When someone searches for
your keywords in Google, that's the first thing they are going to
see.

So make it interesting.

If you make a lens about American Bobtails, for example, don't
title it, "I love my cats." That won't get people clicking on your
link.

Instead, make a keyword dense title. The more keywords in your
title, the more likely you'll get great results with natural
traffic.

So "I Love My Cats" turns into...

"Pet Owners Love American Bobtails For Friendship And
Compatibility - These cats are great with kids, too!"

I read recently that about half of all searches done online are
done for the first time ever. Using a good title gives you a
better chance of introducing your topic to those new searches.

Change your title to fit your page, but make sure you include good
keywords. Your title doesn't have to make sense, even. Just make
every word count.

Until next time
Your Friend, Hector Jayat
Infopreneur
www.hectorjayat.com
www.imfaceplate.com/hectorjayat
http://dotcomstyle.blogspot.com
www.ganacontupropiaweb.com

Squidoo Secrets #2a - Tags: make your lens easy to find

Today's lesson is to help you make your lens easy to find.Often overlooked in the lensmaking process are tags. When you create a lens, you are asked to choose a primary keyword(or tag) plus three additional ones. Too many people stop there. Two reasons should compel you to add 20-30 more. First, tags are search engine magnets. Because of the way tags are coded into your webpage's HTML (allwithout you having to do a thing), search engines like Google eatthem up.

Also, when users search on Google for your tags, they maynot come across your page
immediately but the overall Tag Pagewithin Squidoo. If you tag your lenses correctly, then your lenseswill be discovered this way. Second, tags are the only variable that Squidoo uses during itssearches (unless this changes in the future). When a visitor comes to Squidoo and uses the search box, theresults are determined first by the tags of all the pages, andsecond by page rank.

So even though your lens may be all about Marilyn Monroe, forexample, unless you actually have Marilyn Monroe as a tag in yourlens, you will have a hard time getting natural traffic to yoursite. Finally, as you add tags to your lens (simply click edit tags in your lens workshop to get started), Squidoo will provide goodsuggestions for more tags. Simply click those new tags and theywill be added to your list.

Until next timeYour Friend,
Hector JayatInfopreneur
www.hectorjayat.com
www.imfaceplate.com/hectorjayat
http://dotcomstyle.blogspot.com
www.ganacontupropiaweb.com

Squidoo Lesson #1 - Make Your Lens Useful

Here's Secret #1: Make your lens useful.

When Seth Godin created Squidoo, his main aim was to give people
like you and me the chance to become an expert. If he could use
technology to lower the barriers of entry into the info-marketplace,
then a collaborative community could be built.

This has now happened with Squidoo.

In order to take full advantage of this, you must make your lens
useful. As Squidoo approaches 500,000 lenses, gaining maximum
exposure on this site will require you to stand out from the rest
of the lensmasters in your area of expertise.

So make your lens useful.

Direct your visitors to things that will make them trust you in the
future.

Showcase interesting things that add value to their visit.

Create the idea in your visitor that the next time they have a
question about anything, Squidoo will be the place to look first.

Finally, make sure that what you provide is accurate. With all the
crazy stuff online, you can be a beacon of accuracy in a sea of
misinformation.

As your lenses become more and more useful, your visitor response
will provide votes and trackbacks (links to your site from theirs).

Until next time
Your Friend, Hector JayatInfopreneur
www.hectorjayat.com
www.imfaceplate.com/hectorjayat
http://dotcomstyle.blogspot.com
www.ganacontupropiaweb.com