lunes, 19 de julio de 2010

Squidoo Secrets #2b - Easy to find lenses with long tail titles

This is part 2 of Secret #2 - make your lens easy to find.

Have you heard of the "long tail" yet?

Basically, the long tail means searches that are longer than 3 or 4
keywords. Your lens benefits from long tail searches if you have a
great title.

The title is the very first thing you create when you make a lens,
so chances are your title is no longer appropriate for what your
lens has developed into.

As you add more modules to your lens, be sure to revise your lens
title to fit the whole picture.

Also, your title is one of the key pieces of your page that are
picked up by search engines.

As you visit a lens, notice how the title of the overall window is
"Whatever Your Title is On Squidoo". When someone searches for
your keywords in Google, that's the first thing they are going to

So make it interesting.

If you make a lens about American Bobtails, for example, don't
title it, "I love my cats." That won't get people clicking on your

Instead, make a keyword dense title. The more keywords in your
title, the more likely you'll get great results with natural

So "I Love My Cats" turns into...

"Pet Owners Love American Bobtails For Friendship And
Compatibility - These cats are great with kids, too!"

I read recently that about half of all searches done online are
done for the first time ever. Using a good title gives you a
better chance of introducing your topic to those new searches.

Change your title to fit your page, but make sure you include good
keywords. Your title doesn't have to make sense, even. Just make
every word count.

Until next time
Your Friend, Hector Jayat

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